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1919
Vitaliano Salice founds the company in Musso, a small town on the shores of Lake Como. In its
first years of life, the company produces spectacle cases and, at a later stage, protective eye goggles.
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1919
Vitaliano Salice founds the company in Musso, a small town on the shores of Lake Como. In its
first years of life, the company produces spectacle cases and, at a later stage, protective eye goggles.
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1919
Vitaliano Salice founds the company in Musso, a small town on the shores of Lake Como. In its
first years of life, the company produces spectacle cases and, at a later stage, protective eye goggles.
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1919
Vitaliano Salice founds the company in Musso, a small town on the shores of Lake Como. In its
first years of life, the company produces spectacle cases and, at a later stage, protective eye goggles.
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1945
The company headquarter is moved from Musso to Gravedona, where it is still located and
where the family is deeply rooted. At the end of the Second World War, the production of
motorcycle riding sunglasses began.
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1950
In the years of the Italian economic miracle, Salice completes the transformation of the
production into sunglasses, now increasingly considered as a sought-after accessory.
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1950
In the years of the Italian economic miracle, Salice completes the transformation of the
production into sunglasses, now increasingly considered as a sought-after accessory.
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1950
In the years of the Italian economic miracle, Salice completes the transformation of the
production into sunglasses, now increasingly considered as a sought-after accessory.
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1960-69
In these years, snow sports start to become popular and Salice, always projected towards
the future, anticipates the times again by starting the production of ski goggles.
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1960-69
In these years, snow sports start to become popular and Salice, always projected towards
the future, anticipates the times again by starting the production of ski goggles.
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1960-69
In these years, snow sports start to become popular and Salice, always projected towards
the future, anticipates the times again by starting the production of ski goggles.
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1960-69
In these years, snow sports start to become popular and Salice, always projected towards
the future, anticipates the times again by starting the production of ski goggles.
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1970-79
Thanks to the results of the "valanga azzurra" in the Alpine Skiing World Cup competitions,
Salice brand is always on the podium with its champions and testimonials Thoeni, Gros, De Chiesa
and Stricker.
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1970-79
Thanks to the results of the "valanga azzurra" in the Alpine Skiing World Cup competitions,
Salice brand is always on the podium with its champions and testimonials Thoeni, Gros, De Chiesa
and Stricker.
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1970-79
Thanks to the results of the "valanga azzurra" in the Alpine Skiing World Cup competitions,
Salice brand is always on the podium with its champions and testimonials Thoeni, Gros, De Chiesa
and Stricker.
-
1970-79
Thanks to the results of the "valanga azzurra" in the Alpine Skiing World Cup competitions,
Salice brand is always on the podium with its champions and testimonials Thoeni, Gros, De Chiesa
and Stricker.
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1970-79
Thanks to the results of the "valanga azzurra" in the Alpine Skiing World Cup competitions,
Salice brand is always on the podium with its champions and testimonials Thoeni, Gros, De Chiesa
and Stricker.
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1980-89
In the years of unbridled consumerism, of yuppies, and of the paninaro movement, Salice
has once again imposed itself on the market with a successful model like the legendary article 38.
Anna Salice, third and first female generation, joins the Salice Occhiali team, bringing new ideas and
achieving important successes for the company and the brand.
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1990-99
In the years of industrial relocation, the company management takes the strategic decision to firmly maintain its Italian identity by keeping the production in Italy. Since 1996, the slogan "Vedi italiano" (See Italian), has appeared on all Salice products and it is now payoff of the Salice logo. In this decade, following a new fad for vintage, the company relaunches collections of twenty years before, achieving considerable success among the public.
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2000-09
Along with winter sports eyewear production, Salice starts with the production for spring-summer disciplines such as cycling. Salice sunglasses are now available for all seasons, for all types of sports as well as for leisure activities. In these years, Salice starts with the design and sale of ski and cycling helmets. "Fatti di sport" (Made of sport) is one of the most successful corporate campaigns: impactful and provocative at the same time.
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2010-19
Today, Salice is a young and dynamic company, where team spirit and sense of belonging are part of the company’s culture. We put the products at the core of everyday business focusing on quality and competitive pricing policies. The very close relationship with retailers and consequently also with the needs of the customers is the basis for our success.
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2010-19
Today, Salice is a young and dynamic company, where team spirit and sense of belonging are part of the company’s culture. We put the products at the core of everyday business focusing on quality and competitive pricing policies. The very close relationship with retailers and consequently also with the needs of the customers is the basis for our success.
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2010-19
Today, Salice is a young and dynamic company, where team spirit and sense of belonging are part of the company’s culture. We put the products at the core of everyday business focusing on quality and competitive pricing policies. The very close relationship with retailers and consequently also with the needs of the customers is the basis for our success.
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2010-19
Today, Salice is a young and dynamic company, where team spirit and sense of belonging are part of the company’s culture. We put the products at the core of everyday business focusing on quality and competitive pricing policies. The very close relationship with retailers and consequently also with the needs of the customers is the basis for our success.
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2010-19
Today, Salice is a young and dynamic company, where team spirit and sense of belonging are part of the company’s culture. We put the products at the core of everyday business focusing on quality and competitive pricing policies. The very close relationship with retailers and consequently also with the needs of the customers is the basis for our success.
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2019
100 years!
A beautiful anniversary, rich in history as well as projected into the future. These are the years that Salice turns in this 2019. A special year for an important anniversary that represents a gratifying historical passage and a challenging leap to the future, trying to link tradition and innovation.
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